Two changes to how IKAR presents itself are worth recording — less as announcements than as markers of where the company now stands.
The first is legal and unglamorous: the IKAR trademark is now registered in 35 countries. Trademark protection is not marketing. It is the boring infrastructure that lets a distributor build a market without worrying the name will be taken out from under them, and it is a precondition we would rather have in place before we ask a partner to invest years in a territory.
The colours of the flag
The second change is visible: we have redrawn the logo in yellow, green, and red — the colours of the Lithuanian national flag. IKAR is made in Lithuania, and the identity now says so plainly. It is a small change, and a deliberate one; we would rather the origin be part of the mark than a line of small print.
Neither change alters a single formulation or a single recommendation. They are housekeeping — but the kind of housekeeping that tends to precede a longer stretch of building, and we prefer to do it in the open.
